Uncharted: How to Map the Future

An urgent read…karl Popper for the 21st century' Robert Philips, former CEO, edelman emea and author of trust me, PR is dead how can we think about the future? What do we need to do – and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organizations who aren't daunted by uncertainty. We are addicted to prediction, desperate for certainty about the future. But the complexity of modern life won't provide that; experts in forecasting are reluctant to look more than 400 days out. History doesn't repeat itself and even genetics won't tell you everything you want to know. Ineradicable uncertainty is now a fact of life. Ranging freely through history and from business to science, government to friendships, this refreshing book challenges us to resist the false promises of technology and efficiency and instead to mine our own creativity and humanity for the capacity to create the futures we want and can believe in.