The Great Indian Brain Rot
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
The Great Indian Brain Rot
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Description
Description
Welcome to the Indian internet – where meme templates turn into national anthems, influencers become demigods and dating apps curate our lives. In The Great Indian Brain Rot, Anurag Minus Verma fearlessly dives into the chaotic pits of the country’s digital life, where every second Indian is chasing fame for fame’s sake, serving up a satirical feast of essays that are as sharp as they are funny. Anurag unpacks the bizarre world of ‘cringe’ creators and the raw economics of virality. He writes of the relentless influencer hustle and the unsettling rise of fake followers, and mines through the toxic digital kurukshetra of online hate and the bewildering quest of young millennial Indians for love via screens in the age of cheap 5G data. Determinedly exploring our profound loneliness despite being hyper-connected and exposing the caste and class politics behind our collective online ‘brain rot’, Anurag taps into a nation in churn. Through incisive commentary, personal anecdotes and a distinctly Indian wit, these essays challenge readers to question the true cost of ‘free’ social media, the dodgy trail of propaganda and the silent battles fought by those striving for authenticity amidst the relentless digital cacophony. This collection is a necessary, thought-provoking and laugh-out-loud funny guide for anyone grappling with the glorious, infuriating and often nonsensical reality of India’s online existence.
Specifications
Specifications
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Language
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Dimensions19.8cm x 12.9cm x 0.65cm
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Weight
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Categories["History & Culture", "Indian History & Culture", "Indian Traditions"]
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Pages
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Binding
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
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