The marketing imagination
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Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
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We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
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The marketing imagination
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Description
Description
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
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