Description
Milind Haridas's energetic, practically grounded guide to developing systematic creative thinking—providing specific techniques, mental frameworks, and exercises that make the generation of genuinely useful ideas a learnable skill rather than a mysterious talent—is one of the most immediately applicable creativity guides produced for the Indian entrepreneurial and business context. Written with the directness and the genuine understanding of how creative thinking actually works that distinguish practical creativity guides from the merely inspirational, this is essential reading for every professional and entrepreneur committed to developing their creative capacity. A valuable and accessible companion.
