Crossover Creativity: Real-Life Stories about Where Creativity Comes From
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
Crossover Creativity: Real-Life Stories about Where Creativity Come...
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Description
Description
Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea. That’s Crossover Creativity. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
Specifications
Specifications
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Language
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Dimensions19.8cm x 12.9cm x 0.65cm
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Weight
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Categories["Business & Leadership", "Entrepreneurship & Startups", "Startups"]
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Pages
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Binding
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
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