Brainjacking
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
Brainjacking
PRE-ORDER This title is currently out of stock. Order now — payment is taken today and we'll ship it to you anywhere between 15–90 days. You'll get an email confirming your pre-order and again when it's dispatched.
Description
Description
Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
Specifications
Specifications
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Language
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Dimensions19.8cm x 12.9cm x 0.65cm
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Weight
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Categories["Behavioural Psychology", "Human Behaviour", "Psychology & Mind"]
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Pages
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Binding
Care information
Care information
Keep books away from direct sunlight and damp conditions to protect the binding and pages. Handle with clean, dry hands and use a bookmark instead of folding page corners.
Delivery & Shipping
Delivery & Shipping
We ship across India. Orders are dispatched within 1–3 business days. Estimated delivery after dispatch:
- Metro cities: 5–7 business days
- Remote / non-metro areas: up to 14 business days
- Pre-order titles: 15–90 days (as shown on the product page)
Free delivery on orders of ₹999 or more — a fixed ₹75 delivery charge applies below ₹999. You'll receive a tracking link by email/SMS once your order ships.
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