The Bezos Letters

Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person. Amazon was the fastest company to reach $100 billion in sales ever. And, Bezos started by selling books online. How did he do it? Fortunately, Bezos has provided the “hidden in plain sight” roadmap he used. If followed, business owners can't help but become more successful. For the last 21 years, Bezos has personally written letters to shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, The Bezos Letters unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Applying these principles helps drive higher, faster results. Anderson shows business owners, executives, and leaders how to apply Bezos’ practices to watch their business become more efficient, productive, and successful—fast! In The Bezos Letters, Steve Anderson: • Reveals through the lens of risk and growth what Jeff Bezos has included in his annual review to shareholders from Amazon’s beginning through today • Provides strategies used by Amazon applicable to businesses of any size: from startup, to midlevel, to Fortune 500 • Speaks to owners, CEOs, managers, employees, and entrepreneurs who want to take their businesses to the next level • Outlines the 14 Growth Principles illustrated with stories directly from Amazon as well as other businesses, including Amazon’s most “Successful Failures”