Dusky's Shrine  |  SKU: 9780241741221
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Ideological Brain: The Radical Science of Flexible Thinking

Sale price Rs. 809.00 Regular price Rs. 899.00 Rs. 90.00 off

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Why do some people become radicalized?Who is most susceptible to ideological thinking?Can we unchain our minds from toxic dogmas?'Massively important...Zmigrod is a joyful and compelling writer' Tom Calver, The Sunday Times ‘If I had to pick one, Zmigrod’s would be my book to watch out for in 2025’ Simon Ings, New Scientist‘Mind-expanding, a joy, her findings really are extraordinary’ Prospect‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’Steven PinkerThe human brain faces a set of dilemmas every day: how to achieve coherence from fragmented sensory inputs and how to attain connection with other people in an increasingly atomized and isolating world. Ideologies offer a shortcut, providing easy answers, scripts to follow, and a sense of shared identity. Whether our ideologies are far-right, far-left, nationalist, religious, or even progressive, they simplify our understanding and give us organizing frameworks through which to act and interact with others. But ideologies come at a cost: demanding conformity and suppressing individuality through rigid rules, repetitive rituals, and intolerance. Once ideologies grip our minds, they fundamentally transform us, making us less sensitive and adaptable.Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies – ideologies actually change our neural architecture, our cells. For instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks – struggling to adapt to new rules – mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than oth

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