Managing brand equity: capitalizing on the value of a brand name
Managing brand equity: capitalizing on the value of a brand name - Hardback is backordered and will ship as soon as it is back in stock.
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Managing brand equity: capitalizing on the value of a brand name
Managing brand equity: capitalizing on the value of a brand name - Hardback is backordered and will ship as soon as it is back in stock.
Description
Description
Managing Brand Equity by David A. Aaker is a compelling and essential read that has captivated audiences worldwide with its depth, originality, and enduring relevance.
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