Microstimuli: Decisions in Milliseconds: The New Science of Persuasion
Microstimuli: Decisions in Milliseconds: The New Science of Persuasion - Hardback is backordered and will ship as soon as it is back in stock.
Care information
Care information
Display general product information or specific product information using metafields.
Delivery and Shipping
Delivery and Shipping
Add some general information about your delivery and shipping policies.
Microstimuli: Decisions in Milliseconds: The New Science of Persuasion
Microstimuli: Decisions in Milliseconds: The New Science of Persuasion - Hardback is backordered and will ship as soon as it is back in stock.
Highlight title
Text to highlight a key feature of your product
Description
Description
Introducing MicroStimuli―nonconscious persuasive stimuli deployed in the final second before action― to activate the brain’s fastest pathways and change behaviour, in mere milliseconds.This book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab―a novel research method that unravels the nonconscious brain processes and crafts MicroStimuli, precision point-of-action interventions that reliably influence human behaviour.MicroStimuli confronts the most stubborn behavioural challenges that traditional approaches have failed to resolve.Across the past ninteen years, MicroStimuli has addressed public problems (road accidents), organisational issues (declining digital-marketing performance), sector-specific challenges (insurance mis-selling), and personal behaviours (on-time medication) around the world. The book details exactly how these, and many other behavioural challenges, have been tackled in practice.This book will not merely inform you; it will transform how you perceive the human behaviour problems around you. If mastering persuasion provides your competitive edge at work, this book is written for you.
Payment & Security
Payment methods
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
Browse by Genre
See All
Self-Help & Personal Development
