Quick and Concise: Digital Marketing

You don't need a marketing degree to grow a business online. You need to know which tools work, how to use them, and how to measure whether they're working. Quick and Concise: Digital Marketing is a practical, jargon-free guide for small business owners, freelancers and marketing professionals who want a working command of digital marketing without wading through a 500-page textbook.Written by practitioners, this book covers the full digital marketing toolkit: SEO, SEM, social media marketing, web analytics, data management, affiliate marketing and AI-driven marketing — with real-world examples and actionable guidance on choosing the right platform for your product or service.Two ideas run through every chapter: that digital marketing is measurable and that it is cost-effective when done right. By the end, you will know not just what each tool does but when to use it and how to evaluate whether it is delivering.Ideal for marketing executives stepping into digital roles, entrepreneurs managing their own online presence and professionals looking to upskill quickly without a formal course.Perfect for professionals who want marketing clarity without the jargon, and entrepreneurs who cannot afford to get digital wrong.