Brand with Purpose

You’re not fake—and your brand shouldn’t be either In Brand With Purpose, real-estate phenomenon and LA media personality Ivan Estrada recounts his journey of growing up Latinx, queer, and working class, and shares the critical lessons about personal growth and self-discovery he learned along the way—from his early precocious entrepreneurial endeavors as a seven-year-old, selling his drawings door-to-door for $2, to his rise as the number-one broker and CPA in LA. A book for young entrepreneurs, creative seekers, non-conformists, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from other successful trailblazers. Through guided self-reflection, you’ll reflect and discover the very essence of you, and then learn how to communicate that to build a sense of trust with your clients, customers, or public. Just as Estrada learned to embrace his true self and build a career as a highly respected expert and entrepreneur, so, too, will you discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.