The Book of Clarity: Building Your Dream Start-up Using First Principles Thinking

In the last fifteen years, Paras Chopra founded several startups, most of which failed but one succeeded. Fortunately, in entrepreneurship, all you need is one success to make all the failures worth the effort. The last startup he founded, Wingify, is no longer a startup because today it's a mid-sized company with clients in over ninety countries. In The Book of Clarity, Chopra sums up all his learnings as an entrepreneur. Written from the ground up to methodically cover different aspects of startups; from understanding markets to product design to building teams to business ethics, it has everything that an entrepreneur may need while doing a startup. Structured around simple but powerful ideas and mental models that illuminate how the world of business and startup works, the book ensures that you get immediate clarity on what to do and what not to do while building your dream company.