{"product_id":"spark-3","title":"Spark: The Insight to Growing Brands","description":"\u003cp\u003eSpark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building—how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46041037176889,"sku":"9788193355220","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71YKwnyb6bL._SL1500.jpg?v=1782847714","url":"https:\/\/duskysshrine.com\/products\/spark-3","provider":"Dusky's Shrine","version":"1.0","type":"link"}