{"product_id":"primary-greatness","title":"Primary Greatness","description":"\u003cp\u003eStephen R. Covey believed there were only two ways to live life: a life of prima-ry greatness or a life of secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness - integrity, responsi-bility, and contribution - far outweighed the extrinsic rewards of secondary greatness - money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.” In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacri-fice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, and Re-newal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and hap-piness\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46040410947641,"sku":"9781471157288","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71lapBV8KJL._SL1500.jpg?v=1782844551","url":"https:\/\/duskysshrine.com\/products\/primary-greatness","provider":"Dusky's Shrine","version":"1.0","type":"link"}