{"product_id":"marketing-that-works-building-breakthrough-brands-in-india","title":"Marketing That Works: Building Breakthrough Brands in India","description":"\u003cp\u003eWhile India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on ‘Segmentation-Targeting- Positioning’, designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers. Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behaviour, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organisation, which wishes to build successful brands in this country. Lastly, it is an overdue response to ‘thought colonialism’, as India most certainly deserves a customised Brand Leadership model, which is uniquely customer-centric. Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":45907706806329,"sku":"9780143473787","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71xy2cJBZ1L._SL1500.jpg?v=1780498535","url":"https:\/\/duskysshrine.com\/products\/marketing-that-works-building-breakthrough-brands-in-india","provider":"Dusky's Shrine","version":"1.0","type":"link"}