{"product_id":"dreamers-and-unicorns","title":"Dreamers and Unicorns","description":"\u003cp\u003eWhich description fits your organisation?DREAMERS: Most Dreamers or early-stage startups, know how to build products, not organisations. Most Dreamers stay local and never become a Unicorn with a national footprint.UNICORNS: Three curses the Unicorns have to watch for-a narcissistic leader, a leadership team of old cronies and a toxic culture. These prevent them from going global and becoming Market Shapers.MARKET SHAPERS: A Market Shaper changes how we live and work-across countries and cultures. Their challenge is to continuously earn the trust of governments and communities.INCUMBENTS: Many Incumbents were once Market Shapers and Unicorns. The leaders don't know that the firm and its offerings are irrelevant. Not being able to attract and retain talent is a warning bell the leaders often ignore.Packed with ideas and innovations, this powerhouse of a book by best-selling author and talent management specialist Abhijit Bhaduri explains why leadership, talent and culture are the new drivers of growth whether you are a Dreamer, a Unicorn, a Market Shaper or an Incumbent.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46039580672057,"sku":"9780143459347","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71g19eFLiFL._SL1500.jpg?v=1784134319","url":"https:\/\/duskysshrine.com\/products\/dreamers-and-unicorns","provider":"Dusky's Shrine","version":"1.0","type":"link"}