{"title":"Startups","description":"\u003cp\u003eEverything you need to go from idea to launch. Curated books on building startups, finding product-market fit, raising funding, and navigating the exhilarating chaos of early-stage ventures.\u003c\/p\u003e","products":[{"product_id":"buildit","title":"Buildit","description":"\u003cp\u003eBuild. Break. Adapt. Persevere.Sometime in early 2014, Albinder Singh Dhindsa set out to build a better way to deliver groceries across India-driven by urgency and belief, and with no fallback plan. What followed was a crash course in navigating a complex social and economic landscape, rife with unreliable infrastructure and supply chains, the instability of a rapidly evolving gig economy, capital that arrived with its own risks, and pigeon poop problems in his warehouses.With no playbook to rely on, Albinder wrote his own in real time: pivoting fast, making high-stakes bets and building systems where none existed. In doing so, he reshaped how Indians get what they need every day, at speeds that have redefined consumer expectations. Today, Blinkit processes over three million orders in over 200 Indian cities daily and has expanded far beyond groceries--delivering everything from everyday essentials to iPhones and ambulances in under 10 minutes.Buildit cuts through start-up mythology to offer a rare look inside a founder's mind--at how decisions are made under pressure, how trade-offs are weighed and how companies are built when certainty is a luxury. Sharp, deeply grounded and informed by Albinder's hard-won view of India's business landscape, this is both a candid founder's story and an essential read for anyone trying to build and scale in an unpredictable market.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035386859577,"sku":"9789369899432","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81U6IY5C0uL._SL1500_e81c9364-0b74-440b-8dbc-4cfa03b1782e.jpg?v=1784119065"},{"product_id":"zero-to-one-notes-on-start-ups-or-how-to-build-the-future","title":"Zero to One Notes on Start-Ups, or How to Build the Future","description":"\u003cp\u003eWHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ELON MUSK, CEO of SpaceX and Tesla‘This book delivers completely new and refreshing ideas on how to create value in the world.’MARK ZUCKERBERG, CEO of Facebook‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’NASSIM NICHOLAS TALEB, author of The Black Swan\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035406684217,"sku":"9780753555194","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61PDzIhVLnL._SL1100_8acc535c-a326-473b-8617-c1200511c897.jpg?v=1784119115"},{"product_id":"entrepreneurship-simplified-from-idea-to-ipo","title":"Entrepreneurship Simplified: From Idea to IPO","description":"\u003cp\u003eOne of the most exciting feelings in the world is when you take the leap to become an entrepreneur and launch your own start-up. However, there are a couple of obvious questions that come to your mind when you take that entrepreneurial plunge: What are the things you should plan ahead for? What are the pitfalls you need to watch out for?In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan not only answer these questions but also distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur, as well as for those who have already embarked on their entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, from building the organization and its mission, vision and values, defining a business and marketing strategy to creating and sharing wealth and, finally, taking your company public through an IPO - Soota and Gopalan discuss the entire gamut of the entrepreneurial experience.Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is the definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompany the start-up adventure.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035424739385,"sku":"9780143454915","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71MZUYZQ57S._SL1500_5bff2ad5-e7ba-4712-aca1-2279c5538d56.jpg?v=1784119125"},{"product_id":"unseen-the-untold-story-of-deepinder-goyal-and-the-making-of-zomato","title":"Unseen: The Untold Story of Deepinder Goyal and the Making of Zomato","description":"\u003cp\u003eThis is not a biography.Nor is it a linear march of a man from childhood to success.Unseen is the anatomy of a founder who doesn’t chase stability but thrives in contradictions―restless yet laser focused, flirting with high stakes and uncertain outcomes.In July 2021, as Zomato became India’s first tech unicorn to go public, its founder, Deepinder Goyal, was largely untouched by the reverberating glory. Unseen begins where most stories end, at the peak, only to pull you into the shadows that shaped it.Through the eyes of former journalist Megha Vishwanath, this is the deeply personal journey of a stuttering boy from small-town Punjab who grew into the reluctant face of a billion-dollar brand. Vishwanath pieces the narrative through hundreds of interviews, capturing the voices of those who worked with Deepinder, fought with him and followed him―through years of watching him build, break and build again.Assembled from fragments of private battles, impossible questions and split-second decisions that altered the course of one of the largest companies of our generation, this book reveals what happens when ambition is stripped of vanity, brilliance sheds its theatre and success arrives without peace.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035427688505,"sku":"9780143477686","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61xpiFoDB6L._SL1500.jpg?v=1784119121"},{"product_id":"the-founder-manual","title":"The Founder Manual","description":"\u003cp\u003eThe real founder journey is not glamorous―it is chaotic, lonely, unstructured and brutally hard. This book is the map you wish you had on Day 1.India’s start-up ecosystem has transformed dramatically, yet behind every pitch deck lies the part no one talks about: self-doubt, pivots, hiring struggles, broken prototypes, regulatory shocks, and the emotional weight of building something out of nothing. Drawing from over 100 hours of conversations with India’s most exciting founders―and a decade of investing in more than 200 start-ups―Utsav Somani delivers an unfiltered, deeply practical and emotionally honest field guide for building in India.Inside these pages, readers will learn:• How iconic Indian founders actually validated their ideas―from Shiprocket discovering features inside a pickle factory, to Noise gathering raw insights from co-passengers, to Rentomojo emerging from a founder’s personal financial struggle, to Dr. Vaidya’s rising from literal ashes to rebuild a 150-year legacy.• How cutting-edge companies navigated early chaos, including Ultrahuman, AppsForBharat, Blue Tokai, GoKwik, Hunch and others who built through first principles and grit.• How to build for “infinite Indias”, and why founders like Pixxel, TBO Tek, InsuranceDekho and others think about India 1, India 2 and global markets simultaneously.• How founders survived crises and pivots, including CoinDCX navigating the 2018 RBI crypto ban―a journey that began with a Twitter DM and became a billion-dollar outcome.• How to hire, scale and build resilient teams, even with limited resources.• How to avoid the mental traps of entrepreneurship and stay grounded when the journey gets overwhelming.• How to build companies that last, not just companies that start.Packed with raw stories, field-tested strategies and emotional truths founders rarely share publicly, The Founder Manualis the brutally honest operating guide every Indian founder wished existed when they started.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035431194681,"sku":"9780143481935","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71PelBTM1gL._SL1500_0f2238bc-491c-4d1f-a3fb-c09966cfb561.jpg?v=1784119136"},{"product_id":"loonshots","title":"Loonshots: Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries","description":"\u003cp\u003eThe WSJ bestseller that launched one of the most influential business concepts of the decade What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere. Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035435978809,"sku":"9781250623096","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71aYLQxV4tL._SL1500_6f2c2b05-550c-4eb0-8ebf-96a550bbcb02.jpg?v=1784119164"},{"product_id":"mastering-disruption","title":"Mastering Disruption","description":"\u003cp\u003eThe need for this book is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed. Not only businesses but also working professionals need to stay up to date with the latest trends and best practices in management and business, and to adapt to the rapidly changing landscape of the industry. The book provides new insights, knowledge and a framework to help readers navigate the changes likely to come at a much faster pace thanks to disruptive technology. Read this book to position yourself for success in a rapidly changing world and stay ahead of the curve.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035443220537,"sku":"9780143474500","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/614oQb5kFlL._SL1500_abdd81c0-3632-4a1f-9802-85947a0f73fc.jpg?v=1784119188"},{"product_id":"the-money-ball-your-guide-to-crafting-business-ideas-and-fundraising","title":"The Money Ball: Your Guide to Crafting Business Ideas and Fundraising","description":"\u003cp\u003eWhat separates successful entrepreneurs and business leaders from others is largely their ability to take the right decisions and grab the right opportunities. And one way to become better at that is by having enough information to guide those decisions. Sarthak Ahuja is a business consultant with a proven track record of guiding startups and established businesses towards sustainable growth. With a passion for entrepreneurship and an in-depth understanding of the financial and regulatory aspects of running a business, Sarthak has become a go-to advisor for businesses of all sizes. This book is a handbook of actionable insights across leadership, business, finance, marketing and startups.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035507806265,"sku":"9780143473237","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81aqaD-TU_L._SL1500.jpg?v=1784119430"},{"product_id":"whats-your-dream-find-your-passion-love-your-work-build-a-richer-life","title":"What’s Your Dream?: Find Your Passion, Love Your Work \u0026 Build a Richer Life","description":"\u003cp\u003eDiscover the inspiring, must-read business book and #1 Sunday Times bestseller to help you achieve fulfilment and find purpose, from entrepreneur and investor Simon Squibb. 'Simon loves dreams and he wants you to live yours. This book will stop you from giving up on your goals and start building the life you want' Jay Shetty, #1 New York Times and Sunday Times bestselling author and host of the On Purpose podcast 'Simon is making a real impact. If you're serious about becoming an entrepreneur, this book is a must read' Richard Branson 'The book I recommend if you want to start or grow a business' Ali Abdaal, productivity expert and bestselling author of Feel-Good Productivity ________________________________ Find Your Passion. Love Your Work. Build a Richer Life. What's your dream? It's a simple question, but one which very few of us ever really think about. From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? What do I really want? Do I have the power to make it happen? Simon Squibb is on a mission to change people's lives for the better. In his bestselling business book, What’s Your Dream?, he shares the hard-won life lessons from his years in the business world plus his own personal life, from facing homelessness as a teenager to selling a multi-million pound business, and now inspiring a new generation of budding entrepreneurs. What’s Your Dream? will empower readers to identify their own meaningful goals, to remove the barriers that stand in the way, and ultimately to build a richer life. Because sometimes, it just takes one person to believe in you... ________________________________ ‘If you have a dream to start a business then make this book your first step!’ Lewis Howes, New York Times bestselling author of The Greatness Mindset 'One of the best business books I\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035508527161,"sku":"9781804950807","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/717aO3B_VQL._SL1500_b01ae665-156a-434e-bcba-4000cd1e60a9.jpg?v=1784119446"},{"product_id":"click-how-to-make-what-people-want","title":"Click","description":"\u003cp\u003e'The new playbook for building the future. A concise, actionable masterclass on design and strategy.' Reid Hoffman, co-founder of LinkedInEver had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:defining the basics of a projectdifferentiating it from the competitionchoosing the best approachand proving your strategyCompressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035514163257,"sku":"9781911709879","price":989.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71URqyfaqwL._SL1500_aec90366-7cc2-40aa-99dd-296f21aa9958.jpg?v=1784119512"},{"product_id":"change","title":"Change","description":"\u003cp\u003eChange by Tim Brown is a compelling and essential read that rewards every reader with lasting insights and powerful ideas.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035517833273,"sku":"9780062967091","price":585.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71slKvaGlAL._SL1500_7a0408e2-cb58-4931-b19a-c7ea4679d5b2.jpg?v=1784119531"},{"product_id":"breakpoint-the-crisis-of-the-middle-class-and-the-future-of-work","title":"Breakpoint : the Crisis of the Middle Class and the Future of Work","description":"\u003cp\u003eIndia’s middle class – 40 million income-tax filers earning between `5,00,000 and `1,00,00,000 annually – has reached a critical inflection point. The consumption-driven growth model that powered India’s post-1991 economic rise is collapsing under the weight of three simultaneous shocks: technological disruption eliminating white-collar employment faster than new jobs emerge, wage stagnation eroding purchasing power as inflation for several essential products and services ramps at double digits, and explosive household debt levels now exceeding those of the US and China. Graduate unemployment stands at 29 per cent – nine times higher than for illiterates. India’s IT sector is shedding hundreds of thousands of jobs as AI reshapes work. Real wages have flatlined while nine million Indians have lost over $35 billion in speculative trading. FMCG volume growth has collapsed from 10 per cent to 3 per cent. With consumption accounting for 60 per cent of GDP, India’s growth story is at risk. Drawing on extensive data, this book from the acclaimed author of Coffee Can Investing reveals how India reached this breaking point – and charts the path forward. Amidst the crisis lies an entrepreneurial revolution, aided by policy changes and changing social attitudes, that could reshape the Indian economy. The middle-class mutiny has begun. Will it end in collapse or transformation?\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035535724601,"sku":"9789353452254","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81r0swu7eVL._SL1500_c0526a18-2c84-42bd-b4c5-1d89e07f9c5a.jpg?v=1784119565"},{"product_id":"leanspark","title":"Leanspark","description":"\u003cp\u003eIndia is entering a decade where ingenuity under constraint will decide who leads and who falls behind. LeanSpark shows how India’s 'high-tech jugaad' is turning scarcity into an innovation superpower―across drones and EVs, fintech and AI, sports, space and public policy. It distils a decade of research and fieldwork into a practical playbook for doing more with less, and for doing it at scale.This book will help you:Build frugal, high-tech ventures that start small but scale smart, using the LeanSpark attributes of lean execution, purposeful simplicity, adaptive scalability and systemic sustainability.Design products, services and policies that are affordable, resilient and environmentally conscious―without sacrificing ambition or quality.Apply the Frugal Innovation Canvas (FIC) to turn constraints into launchpads, whether you are in a start-up, large company, social enterprise or government.Learn from real stories: from drones transforming sports broadcasting and DPIs reshaping finance, to ISRO’s space missions and India’s frugal AI revolution.Translate India’s frugal ingenuity into frameworks you can use in any country facing limits of capital, infrastructure or climate.Who is LeanSpark for?Entrepreneurs and founders who want to build capital-efficient, tech-enabled businesses in India and beyond.Leaders in corporates, government and non-profits who must deliver more impact with tighter budgets and higher scrutiny.Investors, policy thinkers and students looking for a grounded counterpoint to resource-heavy Silicon Valley models.If you care about innovation that is affordable, scalable and humane, this book is written for you.What’s inside LeanSpark?Section I – LeanSpark Ventures: stories of founders who built 'bold ideas on bare-bones budgets' in EVs, drones, retail, food and more.Section II – LeanSpark Culture: how festivals, foundations, educators and ecosystem builders create 'resource-light, impact-heavy' change.Section III – LeanSpark Nation: India’s LeanSpa\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035596607545,"sku":"9780143480617","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/7157bh2EJrL._SL1500_cdc34abd-6a03-49ee-a0d5-31da0e8b8c36.jpg?v=1784119589"},{"product_id":"ai-for-small-business","title":"AI for Small Business","description":"\u003cp\u003eAn essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve.ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: -Sales -Marketing -Social media and content creation -Customer service -Finance and accounting -Operations and logistics -Human resources and talent management -Data analysis and decision-making -Security and legal compliance -R\u0026amp;D and innovation Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035615055929,"sku":"9781507222911","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61C8BXJMC3L._SL1500_ed4bc403-8894-433d-b4f3-6265226eb290.jpg?v=1784119613"},{"product_id":"from-startup-to-success-inspiring-lessons-from-a-lifetime-of-entrepreneurship","title":"From Startup to Success: Inspiring Lessons From a Lifetime of Entrepreneurship","description":"\u003cp\u003eFrom Startups to Success is a practical and inspiring guide for anyone with the dream of building their own venture. Drawing from his re-markable journey—from arriving in the United States with just seventy-five cents to creating thriving companies across multiple industries—Manu Patolia proves that entrepreneurship is not about luck; it is about discipline, clarity and courage.Blending real stories with timeless lessons, this book offers step-by-step guidance on planning, execution, leadership, and sustain-able growth. It also reminds readers that integrity, character, and faith are as essential as strategy and innovation.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035616497721,"sku":"9789390343492","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71DIygrzYFL._SL1500_96ccf2ac-36a0-47d0-9563-7cc507917c38.jpg?v=1784119627"},{"product_id":"moonshots-and-marathons","title":"Moonshots and Marathons","description":"\u003cp\u003eThey told you to hustle. They forgot to tell you how to survive.DeepTech isn’t a sprint. It’s years in the lab before a single sale. It’s moonshot ambition colliding with marathon endurance. It’s investors who want speed and a mission that can’t be rushed.Moonshots and Marathons is the unfiltered playbook for founders building the impossible―satellites, AI breakthroughs, climate solutions, life-saving biotech.Three insiders who’ve invested in, scaled, and advised hundreds of DeepTech companies reveal the real rules: how to choose battles, protect your IP, survive the ‘valleys of death’, and exit without selling your soul.If your ideas could change the world, this is the book that shows you how to last long enough to make it happen.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035619315769,"sku":"9780143478829","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71l4SSMG5fL._SL1500_3b3cd813-773b-4c88-939b-810c5b5b9925.jpg?v=1784119642"},{"product_id":"the-innovators-dilemma-with-a-new-foreword-when-new-technologies-cause-great-firms-to-fail","title":"Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail","description":"\u003cp\u003eThe bestselling classic on disruptive innovation by renowned author Clayton M. Christensen.A Wall Street Journal and Businessweek Bestseller.Named by the Economist as one of the six most important books about business ever written.Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame.His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership.Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035621445689,"sku":"9781647826765","price":1349.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/713Ft95UoML._SL1500_3397528d-060f-4a30-816d-3a14ad82f106.jpg?v=1784119649"},{"product_id":"winning-in-the-digital-age-seven-building-blocks-of-successful-digital-transformation","title":"Winning in the Digital Age","description":"\u003cp\u003eThe New Edition of Winning in the Digital Age builds on the original book with new chapters on India’s opportunity to emerge as a Digital Superpower, how most of the digital initiatives don’t deliver targeted results and enhancements in the chapter Future of Work with AI.Winning in the Digital Age is the practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the digital age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts.Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like McKinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the digital age:Why do firms fail at digital transformation?How are the rules of business changing in the digital age?What disruptive opportunities does digital present in various industries?How to best leverage the potential of digital technologies like AI and the Cloud?How do organizational capabilities and culture need to change?What new skills do leaders and young professionals need to build?The book is a practitioner's guide for people across all age groups―students, young professionals, experienced professionals, and senior executives―on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035624329273,"sku":"9780670095421","price":809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71v_bFF5tyL._SL1500_c9c92796-cf5b-45d0-8efd-93c85eaa528f.jpg?v=1784119672"},{"product_id":"the-storypreneurs-playbook-fifteen-inspiring-stories-to-unleash-the-entrepreneur-in-you","title":"The Storypreneur's Playbook: Fifteen Inspiring Stories to Unleash the Entrepreneur in You","description":"\u003cp\u003eEvery entrepreneur embarks on a hero’s journey―this book is your map. Discover the trials, triumphs, and transformations of India's epic founders - Ankur WarikooThe Storypreneur’s Playbook distils wisdom from fifteen path-breaking entrepreneurs who have created successful businesses in domains such as technology, travel, media, entertainment and social impact.Through compelling storytelling, this book delves into the psychology of entrepreneurship and how every entrepreneur is a ‘hero’ in the making. Each chapter explores a stage of the heroic journey and the emotions that define it, from fear and resilience to hope and triumph.Packed with relatable anecdotes and practical exercises, this book will empower you with the tools needed to take the entrepreneurial leap of faith, that is, if you choose to be the protagonist of your story.Whether you are an aspiring or struggling entrepreneur, or simply curious about the stories of Indian entrepreneurs, this book is for you!\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035626917945,"sku":"9780143473671","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61OXI1WIrfL._SL1500_940824f7-8226-48fa-b336-f09ac8e046c5.jpg?v=1784119700"},{"product_id":"the-book-of-clarity-building-your-dream-startup-using-first-principles-thinking","title":"The Book of Clarity: Building Your Dream Start-up Using First Principles Thinking","description":"\u003cp\u003eIn the last fifteen years, Paras Chopra founded several startups, most of which failed but one succeeded. Fortunately, in entrepreneurship, all you need is one success to make all the failures worth the effort. The last startup he founded, Wingify, is no longer a startup because today it's a mid-sized company with clients in over ninety countries. In The Book of Clarity, Chopra sums up all his learnings as an entrepreneur. Written from the ground up to methodically cover different aspects of startups; from understanding markets to product design to building teams to business ethics, it has everything that an entrepreneur may need while doing a startup. Structured around simple but powerful ideas and mental models that illuminate how the world of business and startup works, the book ensures that you get immediate clarity on what to do and what not to do while building your dream company.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035627933753,"sku":"9789373078434","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61kz4vNTV2L._SL1500.jpg?v=1784119710"},{"product_id":"the-cointelligence-revolution-how-humans-and-ai-cocreate-new-value","title":"The Co-intelligence Revolution: How Humans and Ai Co-create New Value","description":"\u003cp\u003eWe stand at the dawn of a new industrial revolution―not one defined by automation and substitution of human intelligence but by co-intelligence, where human ingenuity and artificial intelligence (AI) (as a different kind of intelligence) collaborate in ways never imagined. The Co-Intelligence Revolution is a visionary road map for this emerging era, which will redefine human experiences, innovations, and economic and social systems―reshaping not just how we work but also how we live. With over a hundred compelling real-world examples from over twenty-five ecosystems― from L’Oréal’s inclusive beauty platforms, through Siemens’s industrial metaverse, to India’s Digital Public Infrastructures (DPIs) expanding access to finance, citizen-services, and education―the book illustrates co-intelligent enterprises across private, public and plural sectors unlocking new frontiers of value.The Co-Intelligence Revolution is a call to action to co-create a world where intelligence emerges from the interactive, ever-evolving relationships between humans, AI and ecosystems.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035631243321,"sku":"9780143474944","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71lyKwuU78L._SL1500_2ae0ea14-f0ab-4b08-b1fb-78cbd03c01cf.jpg?v=1784119736"},{"product_id":"the-hard-thing-about-hard-thing-building-a-business-when-there-are-no-easy-answers","title":"The Hard Thing About Hard Things: Building a business when there are no easy answers","description":"\u003cp\u003eBen Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley;s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz;s personal and often humbling experiences.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035631865913,"sku":"9780062273208","price":809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/810u9MkT3SL._SL1500_b705ebc4-b47b-4b56-b426-3b701aa632f2.jpg?v=1784119730"},{"product_id":"purpose-digital-transformation-of-individuals-organizations-and-societies","title":"Purpose: Digital Transformation of Individuals, Organizations and Societies","description":"\u003cp\u003eThis book intends to reveal the latent purpose required to champion, lead, and enact digital transformation. It articulates that a purposeful approach, as followed in this book, is urgently required and may help the world’s population harness the power of technology. The book is based on over twenty years of the author’s research, thinking, discussions, publications, and observations about how technology influences us. He also builds upon his understanding of sciences–physics, chemistry, neuroscience, and others–to bring out the notion of purpose–the purpose of digital transformation. The book is a scientific endeavor to define and address the paradox surrounding digital technologies, framing it as a problem underlined due to unclarity in purpose. The lack of understanding of purpose may hurt individuals, organizations, and societies. The book, therefore, identifies purpose as a way to lead digital transformations. In doing so, it outlines complex and interwoven linkages between life, organization, and digital technologies. Thinking about digital technologies as an element devoid of links with life is dangerous. We are intertwined with technology today. So, to digitally transform, the books espouses a new way to look at ourselves and life, using the neuroscientific lens. Unraveling the linkages between the organization, life, and digital technologies, the book outlines a model for purposeful digital transformation.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035669876793,"sku":"9780143470076","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/613Q2YtuueL._SL1500_c8003d34-500e-48d1-a948-db9eaa67f056.jpg?v=1784119740"},{"product_id":"more-from-less-for-more-inclusive-innovation-to-solve-indias-grand-challenges-at-scale","title":"More From Less for More: Inclusive Innovation to Solve India's Grand Challenges at Scale","description":"\u003cp\u003eInequality is still one of the greatest challenges of the twenty-first century. Income inequalities, for instance, create access inequalities, which lead to social disharmony. However, reducing income inequalities takes generations. Can we create access equality despite income inequality?This book introduces the idea of ‘More from Less for More’ under the umbrella of inclusive innovation as a solution to solving grand challenges of India at scale and at speed. By bringing focus to some breakthrough real-life examples from India, where ‘more from less for more and more’ has already been achieved, breaking down the science of affordable excellence, and providing its readers with practical tools and processes, the book aims to serve as a guide for stakeholders across segments.From innovators, entrepreneurs, industrialists, governments, scientists, technocrats, teachers and students,More from Less for More will attempt to enable all kinds of readers to appreciate the idea of how inclusive innovation is an answer to the grand challenges not just for India but for the whole world.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035702775865,"sku":"9780143471936","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71mleUBzi2L._SL1500_d705aee2-1337-4fa3-965d-f913bbb074a9.jpg?v=1784119812"},{"product_id":"startups-of-bharat-stories-of-indias-milliondollar-founders-under-thirty","title":"Startups of Bharat: Stories of India’s Million-dollar Founders Under Thirty","description":"\u003cp\u003eIndia has produced thousands of startups and several unicorns, who have created millions of jobs. However, more jobs are needed to accommodate the country’s rising population. So what is the solution? We need more startups in the country. Startups of Bharat offers much-needed guidance on embracing entrepreneurship. Using case studies such as Physics Wallah, BharatPe and many others, it provides a ringside view of a founder’s journey―from ideation to problem-solving to scaling.The book includes the RISING framework, an original model created by the authors to help readers grasp and apply key learnings. Since each chapter in the book is distinct and self-contained, readers can choosewhere to start according to their needs or interests. Startups of Bharat offers advice that is relatable,accessible and, most importantly, practical. If you’re building or planning to build a startup or just curious about entrepreneurship, the book will surely ignite entrepreneurial ambitions and appeal to the founder in you.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035760578617,"sku":"9780143467380","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71NKuCOfksL._SL1500_c9b83953-0fc6-4f39-ad7e-f2aa445d34ce.jpg?v=1784119929"},{"product_id":"brick","title":"Brick","description":"\u003cp\u003eIn this transformative book, serial entrepreneur and leading digital venture builder in India Manish Vij chronicles his journey from modest beginnings to the heights of entrepreneurial success with disarming honesty. The story of outpacing circumstances unfolds through the launch of Kabadibazaar.com from a college hostel room and continues through the launch of Quasar, India’s leading digital media agency, SVG Media, a pioneering adtech company, and Letsbuy.com, a prominent e-commerce platform.Brick by painstaking brick, we witness the dizzying heights of large funding rounds and the exits of these businesses to WPP, Dentsu and Flipkart, respectively, all the while having a ringside view of the mistakes he makes along the way. An unfettered story, written from the heart, Brick by Brick offers actionable insights to aspiring entrepreneurs and asks them to DARE―Dream, take relentless Action, build lasting Relationships and be open to making the most of the serendipitous Edge that life has to offer you.A never-before-seen view from the entrepreneurial trenches, this book will hook you and propel you to ditch the excuses and make your dreams come true.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035760644153,"sku":"9780143473275","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81gwLlmD8bL._SL1500_52bc3ecb-988d-4a74-b49c-cb930e2489c4.jpg?v=1784119932"},{"product_id":"the-terrifying-art-of-finding-customers","title":"The Terrifying Art of Finding Customers","description":"\u003cp\u003eFrom one of North America’s top sales development leaders comes a powerful three-stage blueprint designed to guide startups to predictable revenue.Are you a startup founder with a great product but no sales? Do prospective clients say your product is interesting, but no one’s buying?Collin Stewart, founder and CEO of Predictable Revenue, shares hard-earned lessons about navigating the chaos of a startup and the daunting task of finding your first customers. The Terrifying Art of Finding Customers is a straight-talking guide for founders focused on tackling the essential steps to growth in the right sequence.This is an invaluable resource for any founder, organized into informative, practical sections covering the three major steps in a startup’s journey: finding product-market fit, closing your first customers, and building a scalable revenue engine. It offers clear milestones, practical benchmarks, complete with real stories of successes and pitfalls to help founders learn from mistakes and make lasting impact. With advice that starts with the uncommon art of actually listening to prospective clients, Stewart leads you from measuring the strength of your product-market fit through to hiring your first sales rep, using language and techniques that will make sense to all regardless of their sales experience. Through step-by-step milestones and benchmarks, he demystifies the process of finding your first customers, empowering founders to move forward with clarity and confidence.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035771424825,"sku":"9781774586136","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71HeLVP-DIL._SL1500.jpg?v=1784120006"},{"product_id":"teachings-from-the-ramayana-for-every-entrepreneur","title":"Teachings From the Ramayana for Every Entrepreneur","description":"\u003cp\u003eUnlock the timeless wisdom of the Ramayana to elevate your entrepreneurial journey with practical, interactive lessons. This unique edition offers essential insights drawn from twenty-five stories of the Ramayana, providing entrepreneurs with strategies to navigate real-world business challenges. Discover how to cultivate meaningful partnerships, lead with integrity and harness the power of a good mentor to drive success.Engage deeply with the text through interactive sections designed for note-taking and reflection, accompanied by thought-provoking questions tailored for entrepreneurial minds. These exercises encourage you to apply ancient wisdom to modern business dilemmas, fostering innovation and resilience.Perfect for entrepreneurs and business leaders seeking to infuse their ventures with age-old insights, this book is a must-read. Dive into the epic tales and discover actionable strategies to transform your business and leadership approach. Join countless others in leveraging the Ramayana's teachings to achieve a more prosperous and fulfilling entrepreneurial life.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035791773753,"sku":"9780143473770","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71dhyWTn4pL._SL1500_a80716b0-19c5-40f2-942e-f1b548062cff.jpg?v=1784120060"},{"product_id":"peoplepowered-startups-building-a-culture-of-collaboration-innovation-and-high-performance","title":"People-powered Startups: Building a Culture of Collaboration, Innovation and High Performance","description":"\u003cp\u003ePeople-Powered Start-Ups is an essential handbook for start-up founders and HR professionals to build thriving organizations by providing actionable strategies and insights for navigating the complexities of managing people in this dynamic environment. The book covers a wide range of topics, including:• Redefining HR as a strategic growth engine• Attracting and retaining top talent in a competitive market • Building a strong employer brand and culture• Implementing effective performance management systems• Fostering diversity, equity and inclusion• Prioritizing employee well-being and mental health\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035797278777,"sku":"9780143473749","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61_JbC11B_L._SL1500.jpg?v=1784120090"},{"product_id":"bridgital-nation-solving-technologys-people-problem","title":"Bridgital Nation: Solving Technology's People Problem","description":"\u003cp\u003eIt is 2030. India is among the world's top three economies. All Indians use advanced technology to either do their job or get their job done. All Indians have access to quality jobs, better healthcare and skill-based education. Technology and human beings coexist in a mutually beneficial ecosystem.This reality is possible. It is within reach. With Bridgital. In this ground-breaking book, N. Chandrasekaran, chairman of Tata Sons, presents a powerful vision for the future. To the coming disruption of artificial intelligence, he proposes an ingenious solution, where India is perfectly positioned to pave a unique path from the rest of the world. Instead of accepting technology as an inevitable replacement for human labour, India can use it as an aid; instead of taking them away, AI can generate jobs.Chandrasekaran and his co-author, Roopa Purushothaman, chief economist of the Tata Group, survey the country for inspirational stories of resilience and determination, and seek the ideal way to bring Indians closer to their dreams through on-ground application of a cutting-edge approach called 'Bridgital'. This brilliant concept addresses India's biggest challenges by bridging the huge chasm between rural and urban, illiteracy and education, aspirations and achievement. From healthcare to education to business, the model can be applied in various sectors, and, by a conservative estimate, it can create and impact 30 million jobs by 2025.One of the country's foremost industry leaders and pioneers, N. Chandrasekaran brings his expertise of over thirty years with the Tata Group to offer a blueprint for building a prosperous India, where everyone is included in the growth story.Foreword by Ratan N. Tata\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035873923129,"sku":"9780670093366","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81XjJlcfJPL._SL1500_4749e387-cd3e-4732-86fe-b96a00b5be48.jpg?v=1784120224"},{"product_id":"the-cold-start-problem-how-to-start-and-scale-network-effects","title":"Cold Start Problem: Using Network Effects to Scale Your Product","description":"\u003cp\u003e'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'Forbes\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035901153337,"sku":"9781847942791","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81r_I2GPhBL._SL1500_d299cded-bfbb-4ad1-8163-8a0cc232cfd2.jpg?v=1784120282"},{"product_id":"the-startup-code-taking-your-company-from-seed-to-scale","title":"Start-Up Code: Taking Your Company from Seed to Scale","description":"\u003cp\u003eSeasoned entrepreneur and investor Mukesh Bansal delivers a masterclass on the art of building successful start-upsBuilding a company from scratch is a risky business, with a very high chance of failure. But it is also one of the most rewarding life experiences, with an incredibly high learning curve. Mukesh Bansal draws on over two decades of first-hand experience to reveal the hard-won lessons that turn ambitious ideas into thriving enterprises. Through riveting stories and real-world case studies, he demystifies the entrepreneurial journey, guiding readers from the initial spark of inspiration to scaling a high-growth business.In this book, discover your ‘why', the importance of achieving product-market fit and how to foster a resilient company culture. Learn to navigate the complexities of funding, execution and growth strategies while gaining candid insights into why many start-ups fail. In the treacherous landscape of building a business, one has to survive the inevitable challenges, and Bansal confronts this harsh reality, while offering readers a method to the madness.The Start-Up Code is more than just a guide―it’s your road map to transforming bold ideas into enduring success. Whether you’re a fledgling entrepreneur or a corporate leader aiming to ignite innovation within your organization, Bansal’s practical frameworks and proven strategies will empower you to dramatically improve your odds of success.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46035944276025,"sku":"9780670097142","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71-WQmTPnwL._SL1500.jpg?v=1784120470"},{"product_id":"be-a-sequoia-not-a-bonsai","title":"Be a Sequoia, Not a Bonsai","description":"\u003cp\u003eWhether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you the playbook to grow profits (or donations) much faster, while delighting customers. Nicolas Darveau-Garneau, Google’s former Chief Evangelist, has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed the same seven principles. And he saw that the executives who mastered these principles rapidly advanced their careers. This book contains a step-by-step guide and hundreds of case studies. For example, St. Jude Children’s Research Hospital increased online fundraising 46% in a single year, expanding lifesaving cancer treatments to sixty countries. Invisalign added $7 billion in market value while competitors faltered. Surex Insurance quadrupled profits by acquiring more valuable customers. Asbury Automotive Group became the first dealership group to sell cars entirely online, driving a 33% jump in profits and a 30% rise in customer satisfaction at a time when competitors were stagnant. Pandora Jewelry increased advertising-driven in-store sales by 200% and total sales 77% simply by shifting how it measured marketing success. The best part? These breakthroughs don’t require acquisitions, billion-dollar tech investments, or years of product development. They come from simple, low-risk experiments you can test right now, moves that cost little but pay off big. In Be a Sequoia, Not a Bonsai, you’ll learn how to: Maximize profitable growth by tracking the right metrics, not vanity metricsAcquire the most valuable customers, not just the most customersDramatically increase customer lifetime value with practical, scalable strategies Strengthen your brand with modern, profit-driven branding approachesDeliver a customer experience your competitors can’t matchBuild a culture of rapid testing and innovation that keeps you ahead “Be a Sequoia, Not a Bonsai is a groundbreaking book. Nicolas Darveau-Garneau has disti\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035953319993,"sku":"9781400260539","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71aceG6WbrL._SL1500_15c382ba-bfe7-480a-bfac-3fe7c71e6efc.jpg?v=1784120515"},{"product_id":"indias-green-startups-entrepreneurs-that-are-driving-growth","title":"India's Green Startups : Entrepreneurs That Are Driving Growth","description":"\u003cp\u003eAn EV battery innovator. An e-bike manufacturer. A real estate carbon emissions tracker. A tech company that makes plastic substitutes with seaweed. A ride-hailing service with a fleet of e-cars. An eco-friendly agribusiness. A producer of animal-free milk. What do they have in common? They are all startups helmed by enterprising entrepreneurs who have used cutting edge technology and visionary climate tech to kickstart green businesses in India. In this new in-depth book, Jayant Sinha and Sandiip Bhammer tell India’s green business story through fourteen pioneers in the field. Through interviews with the founders, this book takes us along the path that India’s green startups are paving for themselves and others who will follow in their wake. Inventive,brave and unafraid of seemingly insurmountable challenges, the startups profiled here are likely to be talked about for years to come as creators of a new era of green businesses in India. For the very first time, founders of companies like BluSmart Mobility, Accacia, RevFin, EMotorad, KisanKonnect, CHUPPS, NeoCell Industries, Zero Cow Factory, Log9 Materials, ElectricPe, Newtrace, Zerocircle, Battery Smart and Nutrifresh speak their minds and share their vision for a more sustainable future. From implications of climate change to a practical roadmap to starting up, India’s Green Startups is the one-stop guide to green businesses in India today.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035982188601,"sku":"9789353458638","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/7189NI1dX3L._SL1500.jpg?v=1784120644"},{"product_id":"the-book-of-clarity-building-your-dream-startup-using-first-principles-thinking-2","title":"The Book of Clarity: Building Your Dream Startup Using First Principles Thinking","description":"\u003cp\u003e'Most startups die at the idea stage itself. And those that don't die this way, die soon after, in one of the many, many different ways startups are known to fail. But it doesn't have to be this way. There's no ironclad law of the universe driving the high failure rate of new comp anies.' In January 2025, Paras Chopra sold the majority stake in Wingify, a startup he founded in 2009, for about $200 million. Interestingly, Wingify wasn't his first startup, nor was it the only one. In the past fifteen years, Chopra has founded several startups, most of which have failed. Fortunately, in entrepreneurship, you need just one success to make all the failures worth the effort.The Book of Clarity is a distillation of all that Chopra has learnt in his career as an entrepreneur. For Chopra, solving complex business problems starts with applying first principles to each part of the whole and then adding them all to create the big picture. So, from understanding markets and product design to creating teams and establishing business ethics, the book covers everything an entrepreneur may need while building a startup.Structured around simple yet profound ideas and mental models that illuminate how the world of business and startups works, this book ensures that you get immediate clarity on the dos and don'ts of launching your dream company.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46036012466233,"sku":"9789369898824","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/51vVHA67SaL._SL1500_be4ab4b0-d389-457a-90c3-998a16b885f9.jpg?v=1784120794"},{"product_id":"the-highperformance-entrepreneur","title":"The Highperformance Entrepreneur","description":"\u003cp\u003e‘Highly readable, crisply writte inspirational reading for any new Indian entrepreneur’—Frontline Difficult though setting up a business is, becoming a high-performance entrepreneur is harder still. And yet, of the many thousands who try, there are those who go on to become successful; some even graduate to setting up companies that hold their own against the toughest competition, becoming icons of achievement. In The High-performance Entrepreneur, Subroto Bagchi, co-founder and chief operating officer of MindTree Consulting, draws upon his own highly successful experience to offer guidance from the idea stage to the IPO level. This includes how to decide when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company and writing the business plan to choosing the right investors, managing adversity and building the brand. Additionally, in an especially illuminating chapter, Bagchi recounts the systems and values which have made Indian IT companies on a par with the best in the world. High-performance entrepreneurs create great wealth, for themselves as well as for others. They provide jobs, crucial for an expanding workforce such as India’s, and drive innovation. In India as elsewhere, governments have become much more entrepreneur friendly than ever before and the rewards of being a successful entrepreneur are many. More than just a guide, this is a book that will tap the entrepreneurial energy within you. ‘The tips offered in the book can make all of us, businessmen and employers, better at our jobs’—Business India ‘A wonderful book which will go a long way in guiding aspiring entrepreneurs’ —Sahara Times ‘A guiding light to budding entrepreneurs’— ‘A must-read for all those who dream of building a great institution from scratch’ —Free Press Journal\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036058931257,"sku":"9780143064268","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71iSdStfadL._SL1500_79f44a36-81bf-40d5-8103-7e9be5bc68b7.jpg?v=1784121087"},{"product_id":"good-profit","title":"Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies","description":"\u003cp\u003eA NEW YORK TIMES BESTSELLERIn 1961, Charles Koch joined his father's Wichita-based company, then valued at $21 million. Six years later, following his father's death, he was named chairman of the board and CEO of Koch Industries, Inc. Today, Koch Industries' estimated worth is $100 billion - making it one of the largest private companies in the world. Koch exceeds the S\u0026amp;P 500's five-decade growth by 27-fold, and plans to double its value on average every six years. What exactly does this company do and why is it so remarkably profitable? While you won't find the Koch name on your stain-resistant carpet, stretch denim jeans, the connectors in your smartphone or your baby's ultra-absorbent diapers, Charles Koch's Market-Based Management® system, intended to generate good profit, drove these innovations and many more. Good profit results from products and services that customers vote for freely with their money; products that help improve people's lives. It results from a culture where employees are empowered to act entrepreneurially to discover customer preferences and the best ways to satisfy them. Good profit is the earnings that follow when long-term value is created for everyone - customers, employees, shareholders and society. Readers will learn to:· Craft a vision for how a business can thrive in spite of disruption and ever-changing consumer values· Find and retain a workforce possessing both virtue and talent (the first being the more important)· Award employees with ownership and decision rights based on their comparative advantages and proven contributions, rather than job title· Motivate all employees to maximise their contributions with effectively structured incentives so employees' compensation is limited only by the value they create - not budgets or company-wide policy A must-read for any leader, entrepreneur or student, as well as those who want a more civil, fair and prosperous society, GOOD PROFIT is destined to rank as one of the greatest managemen\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036109197369,"sku":"9780349414409","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71m_kbzawFL._SL1500_8c2ef2e7-116b-4693-a552-0154784cbd3b.jpg?v=1784121249"},{"product_id":"how-to-10m","title":"How To: $10M","description":"\u003cp\u003eAre you ready to make $10M?All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this book.For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success – all you have to do is follow the steps.In this book he shares: Everything you need to know about how to build and grow a successful online information product, coaching program or agency business. The marketing and sales processes he uses to attract thousands of clients for any offer imaginable, including his sales funnels, ad scripts, email and SMS copy (and more) that have made him millions – so that you can copy and paste them for instant success. His advice for scaling an e-learning business to seven and eight figures, including never-before-disclosed secrets around hidden efficiency techniques, highly effective selling systems, and more. Tips on how to look after yourself as the CEO of a highly successful and growing business in order to maximise your income in the shortest time possible.William hasn’t just built (and sold) his own highly successful e-learning company – he’s helped many other business owners do the same, often in a matter of months. You’ll find some of their stories in this book.So, if you dream of creating huge levels of wealth while reclaiming your freedom and making a positive impact on the world, it’s time to sell your knowledge and make millions.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036679327801,"sku":"9789369527151","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61AFdAvMmWL._SL1500_e88ed168-5d39-4dbe-b672-4a08014e9eff.jpg?v=1784121388"},{"product_id":"the-lean-startup","title":"The Lean Startup: How constant innovation creates radically successful businesses","description":"\u003cp\u003eTHE INTERNATIONAL BESTSELLING SENSATION'The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036794146873,"sku":"9780670921607","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81vvgZqCskL._SL1500_35fac626-441e-4362-92d2-32436eaef5f1.jpg?v=1784121490"},{"product_id":"your-next-five-moves","title":"Your Next Five Moves: Master the Art of Business Strategy","description":"\u003cp\u003eFrom the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, comes a practical and effective guide for thinking more clearly and achieving your most audacious business goals.Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Whether you feel like you've hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.You will gain:CLARITY on what you want and who you want to be.STRATEGY to help you reason in the war room and the board room.GROWTH TACTICS for good times and bad.SKILLS for building the right team based on strong values.INSIGHT on power plays and the art of applying leverage.Combining these principles and revelations drawn from Patrick's own rise to successful CEO, Your Next Five Moves is a must read for any serious executive, strategist or entrepreneur.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036830289977,"sku":"9781982168964","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61k0gRvqFFL._SL1500_94116c11-9d63-4800-a123-84d14dec919a.jpg?v=1784121562"},{"product_id":"predictable-revenue","title":"Predictable Revenue","description":"\u003cp\u003eGROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE...\"Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com.\" SHELLY DAVENPORT - VP Worldwide Sales at Replicon \u0026amp; ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?LEARN INSIDE How an outbound sales process (\"Cold Calling 2.0\"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects. The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again. How outbound sales and selling can be friendly, helpful and enjoyable. How to develop self-managing sales teams, turning your employees into mini-CEOs. And more...\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036847984697,"sku":"9789369523108","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71FJV0YgjoL._SL1500.jpg?v=1784121693"},{"product_id":"design-your-thinking","title":"Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-Solving","description":"\u003cp\u003eCreative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.Pioneered by IDEO and Stanford d.school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn't be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems.This book attempts to offer a practitioner's perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including to everyday problems, and help us become expert problem-solvers through the use of the appropriate toolsets, skill sets and mindsets.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46036851327033,"sku":"9780670094097","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71VfK6hf6mL._SL1000_beff34ed-e403-4cd1-bdf2-90219df55491.jpg?v=1784121722"},{"product_id":"creative-confidence","title":"Creative Confidence: Unleashing the Creative Potential within Us All","description":"\u003cp\u003eA powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.Too often, companies and individuals assume that creativity and innovation are the domain of the creative types. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems.Creative Confidence is a book that will help each of us be more productive and successful in our lives and in our careers.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036856832057,"sku":"9780007592517","price":405.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71BylW55W0L._SL1500_29463d37-e51d-481b-af36-3a30f2df881d.jpg?v=1784121761"},{"product_id":"disrupt-everything","title":"Disrupt Everything","description":"\u003cp\u003e'The record-breaking literary legend' - Mel Robbins The instant NEW YORK TIMES BESTSELLER from James Patterson and renowned leadership expert Patrick Leddin, PhD, that shows readers how to proactively use disruption for positive change.----------------------------------------------Disruption is the most powerful force of change in our lifetime. Every day we are confronted with...Sudden pivots at work and in the job marketRule-changing technology such as Artificial IntelligenceUnexpected crises and a culture of chaosThe feeling that we are losing control of our livesThis is the book about reclaiming control. Its lessons are easy to follow and easy to turn into lifelong habits. It has been thoroughly researched and examined. Simply put, Disrupt Everything works.One question.Are you ready to Disrupt Everything and take control of your future?\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036879802425,"sku":"9781529962680","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71YdD25shuL._SL1500.jpg?v=1784121896"},{"product_id":"jugaad-innovation","title":"Jugaad Innovation: A Frugal and Flexible Approach to Innovation For The 21st Century","description":"\u003cp\u003eJugaad is a word often heard in general conversation in India. Whether to find ingenious solutions to problems or turn adversity into opportunity Indians swear by it. In this seminal book, Navi Radjou, Jaideep Prabhu and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group and Yes Bank, among others, are already practising jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R \u0026amp; D budgets, Jugaad Innovation presents ways to innovate, be flexible and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46036880490553,"sku":"9788184002058","price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71CsgzC2C2L._SL1500_7bf1910a-c41c-4627-846f-f28ca66d24a8.jpg?v=1784121902"},{"product_id":"how-to-get-rich","title":"How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets","description":"\u003cp\u003eUncover the secret to financial success with advice from self-made millionaire Felix Dennis.Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why “ownership isn't the important thing, it’s the only thing.”\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036894515257,"sku":"9781591842712","price":809.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81d05wnWHlL._SL1500_31612b2e-720a-41fa-a84b-327af6db90e0.jpg?v=1784121997"},{"product_id":"the-shark-and-the-dolphins","title":"The Shark and the Dolphins","description":"\u003cp\u003e\"Towering egos, a fierce legal battle, epic friendships, and amidst it all, the dream to build the world’s greatest electric car. Bharat and Aman leave their successful management careers to chase their dream of building an electric car. Joined by maverick engineer Vinay Aggarwal, they embark on an epic journey. They sacrifice comfort for passion, from corner offices to an underground garage, only to arrive in Munich. But every dream comes with a price. They find themselves up against a predatory investor and a conniving lawyer who will stop at nothing to bring them down. Their last line of defense— Advocate Nivedita Das. Will the boys get past their hurdles? Or will Nivedita’s self-doubt cost them their life’s ambition?\"\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036904083513,"sku":"9788196318420","price":269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71lpCq7NAuL._SL1500.jpg?v=1784122052"},{"product_id":"doglapan","title":"Doglapan","description":"\u003cp\u003eThis is the unfettered story of Ashneer Grover-the favourite and misunderstood poster boy of Start-up India.Raw, gut-wrenching in its honesty and completely from the heart, this is storytelling at its finest.A young boy with a 'refugee' tag growing up in Delhi's Malviya Nagar outpaces his circumstances by becoming a rank-holder at the pinnacle of academic excellence in India-IIT Delhi. He goes on to do an MBA from the hallowed halls of IIM Ahmedabad, builds a career as an investment banker at Kotak Investment Banking and AmEx, and is pivotal in the making of two unicorns-Grofers, as CFO, and BharatPe, as co-founder.As a judge on the popular TV show Shark Tank India, Ashneer becomes a household name even as his life turns upside down. Controversy, media spotlight, garrulous social media chatter descend, making it difficult to distinguish fact from fiction.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036912504889,"sku":"9780143467823","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71N_AVRt3XL._SL1500_ee7048a0-1368-44d5-93f8-aae8e7bcd276.jpg?v=1784122118"},{"product_id":"innovating-to-zero","title":"Innovating to Zero","description":"\u003cp\u003e'Achieving net zero will be the most amazing thing humankind has ever done.' - Bill GatesIn 2010, Bill Gates first came up with the term 'Innovating to Zero' to advocate a nuclear energy technology that would be safe and reliable, and have zero emissions. From its early use as a placeholder in Mesopotamian and Mayan civilizations to being ascribed value in seventh-century India, zero has today become the foundation without which modern world would crumble. In the twenty-first century, zero is taking on a completely new meaning -VISION ZERO.In Innovating to Zero, Sarwant Singh sets out to explore a zero-concept world, where this vision can be used to create a sustainable future by achieving zero-emission vehicles, zero waste, zero accidents, zero defects, zero security breaches, zero carbon emissions, zero obesity and even zero diseases. From companies like Nissan, Britannia and Atos to a government organization like UK's Jet Zero Council to even a football club like Tottenham Hotspur, the book highlights the various fields where zero can play a disruptive role-be it among communities or corporates, in the context of social and business agendas, both today and in the future.For readers, Singh provides a step-by-step approach to designing, developing and delivering a zero-vision strategy and a framework to achieve it, inspiring them to create a sustainable planet.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46036924792889,"sku":"9789369894635","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81MSijNSMiL._SL1500_c766cf42-6a7a-42bf-a0cf-7e9e70ea0d0c.jpg?v=1784122189"},{"product_id":"unscripted","title":"Unscripted","description":"\u003cp\u003eBuild A Business That Goes Beyond Paying Bills—It Changes Your Life. Life. Liberty. And the Pursuit of Entrepreneurship. It is waking up in the morning and pinching yourself black-and-blue that OMG, this is my life, and it is freaking awesome. You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality. Make no mistake, this life exists. I know, because it has been mine for nearly 20 years. And in a few short years, it can be yours as well. Better, you won't need 5 tedious decades of soul-suffocating frugality, thankless jobs, and patient investing with our trusted friends on Wall Street. Unfortunately, you have been SCRIPTED to believe that such a life is out of your reach, or only possible for a certain type of person; someone with a certain college degree, a certain amount of VC funding, or a certain LinkedIn network of connected friends from Stanford.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036925808697,"sku":"9789373171357","price":629.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81JD50B_R-L._SL1500_ddf23af5-52ab-457f-8435-dcc87c465834.jpg?v=1784122196"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/collections\/image_f6b0a25c-5fa8-46d1-a195-2effcaf0e399.png?v=1778617061","url":"https:\/\/duskysshrine.com\/collections\/startups.oembed?page=3","provider":"Dusky's Shrine","version":"1.0","type":"link"}