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Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. 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He shares 21 tried-and-true techniques to: • Set clear goals—and achieve them • Develop a sense of urgency and make every minute count • Stay motivated • Know your products inside and out • Analyze your competition • Identify competitive advantage • Develop your sales strategy • Find and quickly qualify prospects • Create rapport early and build trust • Understand the three keys to persuasion • Master the elements of an effective presentation • Use the power of suggestion • Establish ‘megacredibility’ Overcome the six major objections • Advance your career by following up • Ask for action • And much more\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Hardback","offer_id":46036882915385,"sku":"9789387383104","price":269.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/61W-TQx8EUL._SL1400_f1715050-0a85-4ec7-acf0-d52c72c691ce.jpg?v=1782816946"},{"product_id":"the-story-selling-method","title":"The Story Selling Method","description":"\u003cp\u003eDo you struggle to connect with your customers on a personal level?Do you want to stand out in a very competitive market?Or do you want to accelerate your sales career?The Story Selling Method will teach you how to tell powerful stories that actually work in sales! 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For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The Financial TimesIf you enjoyed reading this, check out Seth Godin's Purple Cow, a true business classic.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46037468217401,"sku":"9780241370148","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71gU92y52kL._SL1500_9833488b-a018-419c-9099-f4f8695d9f10.jpg?v=1782819881"},{"product_id":"marketing-the-brian-tracy-success-library","title":"Marketing: The Brian Tracy Success Library","description":"\u003cp\u003eTHE BRIAN TRACY SUCCESS LIBRARY Powerful, practical and pocket-sized, THE BRIAN TRACY SUCCESS LIBRARY is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. 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