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What followed was a crash course in navigating a complex social and economic landscape, rife with unreliable infrastructure and supply chains, the instability of a rapidly evolving gig economy, capital that arrived with its own risks, and pigeon poop problems in his warehouses.With no playbook to rely on, Albinder wrote his own in real time: pivoting fast, making high-stakes bets and building systems where none existed. In doing so, he reshaped how Indians get what they need every day, at speeds that have redefined consumer expectations. Today, Blinkit processes over three million orders in over 200 Indian cities daily and has expanded far beyond groceries--delivering everything from everyday essentials to iPhones and ambulances in under 10 minutes.Buildit cuts through start-up mythology to offer a rare look inside a founder's mind--at how decisions are made under pressure, how trade-offs are weighed and how companies are built when certainty is a luxury. 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Singh), chairman emeritus of DLF, is the perfect embodiment of all three.From the Foreword by Aparna JainThe riveting saga of DLF is inextricably linked to the entrepreneurial genius of K.P. Singh, a man whose name has become synonymous with housing and urban real estate infrastructure in India.Known affectionately as KP, Singh was born in the small town of Bulandshahr. He began his career as an officer in the Indian Army before circumstances nudged him into the family business. Starting off at the Qutab Stud Farm and American Universal Electric (India), KP's greatest challenge emerged when his wife, Indira, and sister-in-law, Prem, persuaded him to helm DLF, a real estate company founded by his father-in-law, Chaudhary Raghvendra Singh. In a sector marred by nefarious repute, KP remained head and shoulders above other players, and strictly adhered to the prevailing laws and regulations. Within a few decades, KP had transformed DLF and set new standards for urban development in India.KP’s pivotal role though was in catalysing the transformation of a barren Gurgaon into a knowledge city that reshaped the nation’s future. He persuaded Jack Welch of General Electric to explore and invest in India across multiple sectors―locomotives, power, aviation, medical systems, and eventually BPOs. This attracted significant investment and positioned Gurgaon as a hub of innovation and growth for a number of Fortune 500 companies.Through captivating anecdotes and insights, Why The Heck Not delves into Padma Bhushan awardee KP’s interactions with industry leaders, policymakers, farmers and communities. Learn how he navigated challenges, fostered collaborations, and revolutionised the Indian real estate landscape. 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This book is about how to get there.‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ELON MUSK, CEO of SpaceX and Tesla‘This book delivers completely new and refreshing ideas on how to create value in the world.’MARK ZUCKERBERG, CEO of Facebook‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. 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