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No problem.\"Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete.It's time to get ready for a brand-new world. 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How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for ― without them ever really knowing why.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46035881558073,"sku":"9781804091326","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/710is-iC2AL._SL1500_779c0f24-9ff1-4b72-9f71-ed14f44707a8.jpg?v=1784120242"},{"product_id":"made-to-stick-why-some-ideas-take-hold-and-others-come-unstuck","title":"Made to stick: Why some ideas take hold and others come unstuck","description":"\u003cp\u003eA NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Twain once observed, 'A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them 'stick'.In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous 'kidney theft ring' hoax, to a coach's lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate._______________________________________________________'An entertaining, practical guide to communication.' Financial Times'This is great for anyone planning a speech or trying to get their message across at work.' Psychologies'The Heaths push beyond what sounds like it should work and explain why it actually does.' Time Magazine'Anyone interested in influencing others . . . can learn from this book.' 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This book is a distillation of the authors' learnings of 20 years ― a decade as practicing marketers and another decade as brand strategy consultants to organizations. As founders at BusyBeeBrands, a boutique consulting firm, they have consulted over 50 brands across categories on their branding and positioning strategy. They have had the privilege of working with some pioneering and reputed Indian consumer brands that have disrupted their respective categories. From fast fashion to fintech, stock broking to solar energy, cryptocurrency to chai, and home interiors to headphones, they have covered it all. 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It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. 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BE SEEN is an inspiring road map for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.Divided into four parts, each filled with step-by-step methods and tactical strategies, BE SEEN helps you to:BE COURAGEOUS―using mindset shifts and self-reflection exercises to break through the barriers holding you backBE CREATIVE―by tapping into the unique talents that make you stand out so you can build the future you dream ofBE CONNECTED―by building meaningful relationships, cultivating loyal supporters who align with your values and goals, and using Jen’s networking tips and tricks to connect with others authenticallyBE VISIBLE―with practical content creation and marketing strategies to help you step into your spotlight and showcase your talents to the world Whether you’re an entrepreneur or a creative professional, or just want to build a life that reflects your true self, BE SEEN gives you the tools to step forward as the incredible, unique person you are.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46036949237817,"sku":"9788119554263","price":359.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/81-2hkkE0DL._SL1500_4b145258-fc45-472e-ae03-51dfde6c7ee8.jpg?v=1784122382"},{"product_id":"building-strong-brands","title":"Building Strong Brands","description":"\u003cp\u003eAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. 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Why does Ogilvy work for the BJP? Should citizens take the law into their own hands if they don't like the advertising? Is Ogilvy a lala company? What is the future of advertising? Is Piyush Pandey too old to be in this business?Honest, irreverent and informative, this is a roller-coaster ride with Piyush Pandey and Anant Rangaswami who has skilfully curated the book. With its practical wisdom and deep insights,Open House will both entertain and enlighten you.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46037064515641,"sku":"9780143467748","price":449.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71d02fK-HxL._SL1500.jpg?v=1784123162"},{"product_id":"brandvantage","title":"Brandvantage","description":"\u003cp\u003eBrands are everywhere. We may love them, or despise them, or even disparage them, but we can't be indifferent to their invasive presence in our lives. 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What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. 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Packed full of insights and lessons from a top performer, this book will help you develop a skill set that gives you an edge. - An invaluable treasury of useful information - Helps you increase your performance consistently - An eye-opening perspective from a master of sales - Practical tools and techniques reflect decades of on-ground experience - Fundamental lessons that really work Read this bestselling book for some precious insights, and achieve those sales numbers!\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46039936303161,"sku":"9789395192194","price":315.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71boRlztWZL._SL1500.jpg?v=1784142484"},{"product_id":"killer-brands","title":"Killer Brands: Create and Market a Brand That Will Annihilate the Competition","description":"\u003cp\u003eWhat's the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? 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FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known--not because of what it says it does, but because it does what it says ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to kill the competition and create a dynamic, thriving brand.\u003c\/p\u003e","brand":"Dusky's Shrine","offers":[{"title":"Paperback","offer_id":46040694816825,"sku":"9781598691238","price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/files\/71mVj8aQfEL._SL1500.jpg?v=1784148668"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/3367\/0457\/collections\/branding.png?v=1778617963","url":"https:\/\/duskysshrine.com\/collections\/branding.oembed","provider":"Dusky's Shrine","version":"1.0","type":"link"}